The Beauty Grail

The Beauty Grail is an education marketplace designed to transform the way hair and beauty professionals access, experience, and connect through online education. Built on creativity, honesty, and support, the brand identity was crafted to reflect the inspiring and empowering nature of the platform.

Through a story-led approach, we developed a full logo suite and visual identity system that captures the essence of feminine leadership and modern innovation. The design blends trend-setting elegance with an approachable confidence — redefining what business branding can look like within the beauty industry.

Empowering stylists. Transforming careers. Elevating the industry through education.