Peta Hopkins 19/12/25 Peta Hopkins 19/12/25

Brand vs Branding: Why the Difference Actually Matters

Peta Hopkins 13/11/25 Peta Hopkins 13/11/25

A Logo Doesn’t Make Your Brand

Why a full brand identity system is essential for recognition, growth and connection.

Peta Hopkins 29/10/25 Peta Hopkins 29/10/25

Design nuances help elevate a brand from feeling generic to feeling authentic and bespoke.

Peta Hopkins 25/9/25 Peta Hopkins 25/9/25

Every brand has a story, but stories aren’t static. Just like people, brands grow, adapt and evolve over time.

Peta Hopkins 6/7/25 Peta Hopkins 6/7/25

A cohesive brand identity is what makes your business instantly recognisable, memorable and meaningful to your audience.

Peta Hopkins 4/6/25 Peta Hopkins 4/6/25

Colour is one of the first things people notice about your brand and it can leave a lasting impression in seconds.

Peta Hopkins 30/5/25 Peta Hopkins 30/5/25

Storytelling is at the heart of every great brand. It’s how you connect, communicate and create meaning with your audience.

Peta Hopkins 29/5/19 Peta Hopkins 29/5/19

Every brand has a deeper story, a personality that guides how it looks, speaks and connects.