Creating distinctive visual identities that bring your brand story to life.
Behind every brand is a story waiting to be clearly expressed. Fable Form partners with founders to shape thoughtful, strategic brand identities that are aligned and deeply reflective of the vision behind them. Through a considered blend of storytelling, strategy and design, ideas are transformed into cohesive brand identities that not only look beautiful, but connect meaningfully with the people they are created to reach.
Studio services:
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Collaborating closely with you to shape a brand identity that’s as thoughtful as it is impactful. Through purposeful visuals and strong design, I bring your values to the forefront, ensuring your branding not only looks great but speaks volumes about who you are and what you stand for.
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Offering a suite of design services to support your business wherever it needs to be seen. From stationery and social graphics to packaging and marketing materials, I create cohesive, considered collateral that extends your brand with consistency, and style.
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I design refined, purposeful websites that bring your brand to life online. Specialising in Squarespace, I create clean, considered digital spaces that are visually striking and functional, ensuring your story is told with clarity and impact across every screen.
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I work closely together to define a clear content strategy and bring your brand story to life in a way that feels authentic and aligned. You’ll walk away with a social presence that is intentional, cohesive and ready to engage your audience with impact.
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Together, we explore the meaning behind your business, uncover what makes it distinctive and craft brand name options that feel authentic, memorable and aligned with your brand story. You’ll walk away with a selection of names that feel purposeful, intentional and ready to carry your brand forward with confidence.
Helping your brand take form
Fable Form is a Newcastle based branding studio dedicated to helping businesses bring their brand story to life through thoughtful, strategic design. The focus is on shaping identities that feel meaningful, authentic and truly reflective of the people behind the brand and honour their story.
Every project begins with understanding the heart of the business: its values, vision and the people it hopes to connect with. From there, these foundations are translated into branding that feels clear, cohesive and full of intention.
While proudly based in Newcastle, Fable Form works with businesses across Australia and beyond, supporting founders in building brands that feel confident, aligned and ready to grow.
“Peta has not only bought to life the look that I was after when it came to creating the branding for Kind Way Property but she was able to articulate the feeling that I wanted for anyone who came across it.”
— Kind Way Property
Contact us
Ready to start your brands next creative chapter? Simply fill in your details and I’ll be in touch.