A creative studio forming brands with story-led design.

Fable Form is a branding studio for businesses who want their vision brought to life through design that's thoughtful, strategic and has a little story of its own to tell.

You’ve built a business you’re proud of (or somewhere in the thick of building one, anyway)

Let's spruce it up!

Maybe your logo was born from equal parts Canva, caffeine, and several hours you absolutely did not have to spare. A respectable origin story, if you ask us. Somewhere between your Pinterest board and the business plan you’ve worked your socks off on sits your brand.

And it’s a goodie. Perhaps a little too modest about how good it actually is.

We think it’s due for a proper introduction. Luckily, introductions are kind of our thing. (We're a branding studio, after all.)

Branding Studio Services

Everything your brand needs to become its best self.

Helping your brand look (and feel) like itself

Every business has an origin story. Or at least a Google Doc and a Canva file.

Some are fuelled by oat flat whites and average-ish wifi at your local cafe. Some began with a “Should we just give it a go?” and, after a great deal of grit and several very late nights, grew into a business worth making a fuss about.

Those are our favourite kind.

At Fable Form, we help founders turn half-formed ideas, Pinterest boards, and businesses with very good bones into brands that finally look like themselves.

A Newcastle branding studio, we work with businesses across Australia (and occasionally a little further afield) to create brands that make a very good first impression, and keep making one.

“Peta has not only bought to life the look that I was after when it came to creating the branding for Kind Way Property but she was able to articulate the feeling that I wanted for anyone who came across it.”

— Kind Way Property

Contact

Ready to turn that very good idea into a very good brand? Pop in your details and we’ll be in touch.