A creative studio forming brands with story-led design.
Fable Form is a branding studio for businesses who want their vision brought to life through design that's thoughtful, strategic and has a little story of its own to tell.
You’ve built a business you’re proud of (or somewhere in the thick of building one, anyway)
Let's spruce it up!
Maybe your logo was born from equal parts Canva, caffeine, and several hours you absolutely did not have to spare. A respectable origin story, if you ask us. Somewhere between your Pinterest board and the business plan you’ve worked your socks off on sits your brand.
And it’s a goodie. Perhaps a little too modest about how good it actually is.
We think it’s due for a proper introduction. Luckily, introductions are kind of our thing. (We're a branding studio, after all.)
Branding Studio Services
Everything your brand needs to become its best self.
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Turns out, there's more to a brand than a logo. (Who knew.)
We'll uncover what makes your business your business, then translate all those good bits into an identity that knows exactly who it is. Colours, typography, imagery, tone of voice. The whole delightful brand identity package.
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Good branding likes to get out of the house.
Whether it's sitting on a shelf, hanging above your shop, tucked inside an order, or making itself useful somewhere else, we'll design every piece to play along nicely with the rest.
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Beautiful websites are lovely. Beautiful websites that actually convert? Even lovelier.
We'll create a website that welcomes people in, shows them around, and politely nudges them towards the good stuff.
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Social media's a lot less daunting when you know what you want to say.
We'll define your content pillars, refine your visual direction, and build a strategy that makes showing up online feel a whole lot less like pulling ideas out of thin air.
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The right name has a habit of making everything else easier.
The logo, the website, the introductions. (Even telling strangers what you do.) As a brand design studio, we obsess over names. And we'll help you find one that fits like it was there all along.
Helping your brand look (and feel) like itself
Every business has an origin story. Or at least a Google Doc and a Canva file.
Some are fuelled by oat flat whites and average-ish wifi at your local cafe. Some began with a “Should we just give it a go?” and, after a great deal of grit and several very late nights, grew into a business worth making a fuss about.
Those are our favourite kind.
At Fable Form, we help founders turn half-formed ideas, Pinterest boards, and businesses with very good bones into brands that finally look like themselves.
A Newcastle branding studio, we work with businesses across Australia (and occasionally a little further afield) to create brands that make a very good first impression, and keep making one.
“Peta has not only bought to life the look that I was after when it came to creating the branding for Kind Way Property but she was able to articulate the feeling that I wanted for anyone who came across it.”
— Kind Way Property
Contact
Ready to turn that very good idea into a very good brand? Pop in your details and we’ll be in touch.