A branding studio for businesses worth making a fuss about
Hi, I’m Peta – the face behind Fable Form.
Give me a founder with a brilliant business and a brand that's not quite pulling its weight, and I'm in. As a brand designer, I've spent more than 15 years in the design industry, including a decade co-running a branding studio in Newcastle.
Plenty of brands have landed on my desk over the years. Some have just needed a polish (always happy to lend a fresh pair of eyes!), while others have needed a little more TLC.
I especially love working with female founders and businesses built with purpose. Mostly because helping a business finally look as good as it already is never gets old.
If you've made it this far, I have a feeling we're on the same page. And if you're looking for a brand designer who keeps things straightforward, we should probably chat.
Book a discovery call:
Some businesses have outgrown their branding. Others need a fresh pair of eyes to spot the potential.
A free 15-minute Discovery Call is where we'll figure out which camp you're in.
We'll chat about your business, where it's headed, and make sure your branding gets the memo.
Brand strategy and design process
The best work starts with everyone on the same page. If you're the type who likes to know the plan before jumping in, here's exactly how we'll get from hello to handover.
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We’ll kick things off with a chat where I’ll get to know your business a little better.
Then I'll send through a tailored design brief where you’ll tell me all the good stuff. We’ll explore what makes you different, who's already out there, and where there's room to do things a little differently.
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This is where all the strategic branding work gets done.
Before I start designing anything, we'll make sure we're heading in the same direction.
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Once you've given the direction the tick of approval, the design phase begins.
Logos, colours, type, all the bits and pieces that come together to create a visual identity that actually feels like your business. You'll have opportunities to give feedback along the way, so we can fine-tune things as we go.
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Once everything's signed off, I'll package it all up so you've got everything you need to put your new brand out into the world.
One of the perks of working with a branding studio? Everything has a place. Logos, colours, fonts, guidelines, and everything you need to hit the ground running. Nicely organised, easy to find, and ready to use.
So you can step out with confidence and a brand you can’t wait to show off.
