Brands built with heart. Designed with intention.
At Fable Form, our mission is to help founders unearth the heart of their brand and bring it to life through strategic, story-led design. Guided by intention, we translate your vision, values and purpose into thoughtful visual identities that connect deeply with your audience - helping your brand to stand out with clarity across every touchpoint.
“We have been working with Peta for almost 10 years now and love her creativity, professionalism
and heart. Peta has such an amazing ability to meet certain requests and requirements, always
taking care and putting in the time to ensure we are happy and fulfilled with our collections.
I would highly recommend Peta at Fable Form for your next creation.”
— Studio Twine
Brand Identity
We create brand identities that go beyond visuals - capturing your business’s purpose, personality and values.
By translating what makes your brand unique into a cohesive and memorable visual language, we help you connect deeply with your audience and build a brand that feels true to you.
Website Design
We create custom Squarespace websites that bring your brand to life online. With intentional design that reflects your identity and communicates your message, every site combines style and functionality for a seamless experience.
Whether starting fresh or refreshing your current site, we build a digital presence that feels aligned, engaging and uniquely yours.
Design Collateral
We craft design collateral that communicates your brand on every touchpoint. From stationery and packaging to social media and print, each piece extends your visual identity with clarity and consistency.
We offer flexible design support, whether you’re looking for a one-off project or a creative partner to work with regularly as an extension of your team.
Brand Naming
We offer a collaborative brand naming service to help you discover a name that’s distinctive, meaningful and aligned with your vision and values. Through creative exploration, we craft names that capture your brand’s story and purpose.
Whether launching something new or evolving your identity, we help you land on a name that truly connects and endures.
Book a discovery call:
Want to learn more about our services and how they can support you in building a stronger, more elevated brand presence?
Book a free 15-minute Discovery Call below to get started. In this phone call, we’ll talk through your vision, uncover what makes your brand unique and explore how our services can help bring it all to life through thoughtful and strategic design.
Download your FREE pdf copy of
From Vision , to Brand - A Founder’s Guide to Story-Led Branding.
What You’ll Gain from the Founder’s Guide:
Clarity on your brand story, values and vision.
Learn how to translate your story into visuals that resonate.
Understand the next steps to create a cohesive, story-led brand.
Access practical exercises, tips and resources to guide your strategy.
Ready to start building a brand with purpose? Download your free guide now!
Contact us
We turn creative ideas into considered and purposeful brands. Say hello and let’s start the journey together.