The Core Room

The Core Room was created to make pelvic floor support more accessible, approachable and empowering. Redefining pelvic floor therapy as an everyday act of self-care, as effortless as your monthly wellness appointment.

The brand identity developed for The Core Room reflects this mission with a bold, characterful and inviting direction that feels both modern and human. A confident serif wordmark with tight kerning sets a polished yet personable tone, while a hand-drawn submark inspired by the form of the pelvis adds warmth and an organic touch. Supporting this, a distinctive monogram creates cohesion across the brand system. Paired with a playful, expressive colour palette and typography, the identity breaks away from sterile, clinical norms - inviting people in, sparking connection and building a brand that clients feel proud to align with.