Sol Avenue Aesthetics

Grounded in sophistication and guided by modern minimalism, the new Sol Avenue branding reflects an elevated yet approachable aesthetic. Drawing inspiration from New York’s refined elegance, the design balances timeless beauty with a contemporary edge.

Crafted from a custom condensed serif, each letterform carries subtle bespoke details - a nod to the artistry and care at the heart of Sol Avenue. The result is a brand identity that feels poised, polished and distinctly personal to the Founder's story.

It’s been such a pleasure working with Chimay to not only shape her brand identity, but also bring it to life online through a new elevated website experience.