Client Project 09.

The Core Room

The Core Room was created to make pelvic floor support more accessible, approachable and empowering. Redefining pelvic floor therapy as an everyday act of self-care, as effortless as your monthly wellness appointment.

The brand identity developed for The Core Room reflects this mission with a bold, characterful and inviting direction that feels both modern and human. A confident serif wordmark with tight kerning sets a polished yet personable tone, while a hand-drawn submark inspired by the form of the pelvis adds warmth and an organic touch. Supporting this, a distinctive monogram creates cohesion across the brand system. Paired with a playful, expressive colour palette and typography, the identity breaks away from sterile, clinical norms - inviting people in, sparking connection and building a brand that clients feel proud to align with.